Yes! You should use Social Media Optimization (SMO) and Social Media Marketing (SMM) if you really want to increase website traffic.
This is not something “written in books or in theory” but when used correctly, it can become an outstanding source of traffic that can further help you in creating a successful online brand.
When talking about the right ways to get more and more targeted traffic, it is helpful and great to see some real examples.
You can ask your social media marketing company the same. It is important because that way you will be convinced whether or not they can achieve results.
So, if you are planning to run a campaign on social media platforms to drive more and more traffic to your company website, you can make best use of the following methods to get the desired results:
Add your company website URL to all your social media platforms
While starting with your campaigns, you should ensure that all your social media channels have a link to your company website.
It may seem quite obvious but many companies ignore this essential aspect. Adding your website link to your social media platforms will not only be essential to your SEO efforts, but it can also drive more traffic to your website.
Use effective hashtags
Hashtags can help you create more and more exposure for your social media posts. You should ask your social media marketing agency questions to find out more about the hashtags to be used for your posts.
Make the most of your social media tips
The number of pages and users of social media channels is increasing on a daily basis, so it is good to attract the attention of these potential customers. You should know that active social media users are more likely to follow your page if you use the right content.
Since your post can be lost in the vicinity of posts because users may have liked multiple pages, so it is a good idea to use Facebook and other social media ads to attract the most active users.
Make things simpler so users can share your content with others
When visitors read anything they really like on your business website, they may want to share it with others through different media. So, you have to make it easy for them so that they can do it without any hassles.
For this, you can add social media buttons on your blog or website. Thus many companies do this but forget to check if these buttons are working properly (landing on correct pages) or not. Therefore, it is a good idea to check everything and fix the issues right away.
Use appropriate images with your content/posts
Images, videos, graphs, and other visual elements are more shareable when compared to text-heavy posts. This means that there are two things you should keep in mind.
The first thing you have to make sure is that you have proper photos/videos inside your content so that people can share them with others. Since all social media platforms allow you to post content with images, you should make the most of it.
Add appropriate links to all your social media posts
Apart from adding links to your social media pages, you should add links to your social media posts as well. A good post always has a short description, an appropriate image, a catchy title, and a link to the original source. A good service provider can better guide you in this aspect.
Post on your social media accounts after a regular interval
You don't want to spam your subscribers or followers with your daily post, but it will help you get more traffic and exposure. According to statistics, the suggested numbers for posts on social media channels are (but consult a professional for best results):
- Facebook: 2 posts
- Twitter: 3 posts
- Instagram: 2 posts
- Pinterest: 5 posts
Do not over-promote your company and its offers
While posting on your business profiles/pages, it is suggested not to over-post or over-promote your company and its offerings. Your followers/target audience may get bored or angry reading about your company, its offerings, benefits, etc.
all the time. Instead of doing that, always post useful, interesting and relevant content for them. Always remember that your number one goal is to retain them before converting them to your customers.
Social media marketing is a great tool to bring more relevant traffic to your business website. However, it is a process that requires a lot of time, effort and hard work. Therefore, it is best to hire a professional social media marketing company for such crucial work and to maximize the benefits associated with it.