How do you use the marketing funnel to get more sales?

 In the contemporary era, marketing experts have resorted to inventing effective marketing methods to promote products and services.

 compared to the traditional methods prevalent in attracting customers. 

One of the most prominent of these techniques is funnel marketing. How do you use funnel marketing to increase your sales? 

But what is funnel marketing, why is it important, and how can it be used to serve businesses and brands?

How do you use the marketing funnel to get more sales?

What is funnel marketing?

The marketing funnel is a new way of attracting and filtering potential customers through a virtual path through which they pass through different stages, with the aim of sorting out real customers who are willing to buy from others. 
The marketing funnel goes through five descending stages in which customers go to test the buyability, namely: brand awareness, inculcation, then conversion and loyalty stages, and finally the defense stage.

  • Brand awareness stage

At this stage, the marketer uses all the means that enable him to attract customers to his brand, starting with paid and unpaid advertising campaigns such as: 
ads on various social media, Google ads, and email marketing campaigns.
 Even other marketing techniques and channels that contribute to familiarizing customers with your company and the products or services offered.

  • stage of consideration or interest

This stage is called the thinking stage because it gives your customers who are initially interested in your services a special kind of consideration, unlike the first segment related to polarization and awareness, because the difference between them is interest. Consideration in the marketing funnel is achieved by strengthening your brand's relationship with customers, by sending deeper identifying contents to their email addresses, or offering some offers and discounts.

At this point, customer service personnel should be ready to communicate directly with customers. They can contact you to inquire about the quality and nature of the products, available prices and discounts. A practical way to serve this stage is to display positive customer reviews, as it enhances confidence in your product and company, and encourages new customers to buy.

  • Conversions stage: the specific stage in the marketing funnel

In this stage of the marketing path, the number of people interested in your products or services will decrease compared to the previous two stages. By the conversion stage, we mean that the visitor has just gone from being an interested or discoverer of what he is offering to someone with a personal conviction. Because he saw your services and products as fulfilling his need in a particular field, and here the sensitivity of this layer increases. Customers should be treated more carefully than before, such as providing them with special offers such as discount coupons, or free products for those who bought a certain amount, so that they feel more taken care and concern, because they have become the main capital of your project.

  • loyalty stage

Getting to this stage of the marketing funnel means that you've done the job, as potential customers who have tested and are satisfied with your products move on to loyal customers of your company or brand. What he will invite to deal with you again, perhaps he will invite his acquaintances to get your services, because you have become a reliable source for him.

He talks about you with conviction and knowledge, and here comes your role in return by asking about him, inspecting his conditions, and knowing his impressions of your products. Maintaining the loyalty of your customers is achieved by communicating with them and obtaining their opinions on products and their feedback on ways to develop them and raise their quality.


  • Defense stage: the last stage of the marketing funnel

The defense stage, which is the last stage of the marketing funnel, remains an achievement and a challenge for many entrepreneurs, and it is a stage that does not come out of nowhere, but rather is the product of hard work and effort, both at the level. The quality provided or at the level of good communication and management to customers. When loyal customers of your brand become fierce advocates of your products and services, they promote it whenever they get the chance.

In conclusion: The idea of ​​the marketing path is to transform the target customer segment into real customers who buy your products and services, and this happens only by understanding their different mindsets and knowing their needs and tastes, and then providing them with high tastes. Quality products or services that meet their needs. But the most important advice is the need to give each of the previous stages its time for study and analysis, and not to rush.

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